Lytica
Overview
When Lytica crossed our path, they were tangled in the "how are we different" dilemma with other antibody-drug conjugates.
We threw them a lifeline, sharpening their spiel to catch the eye of potential pharma partners.
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Messaging
Utilizing research with Lytica’s CSO and pulling in additional drug discovery experts, we defined “smart payloads”—stapled peptide payloads that integrate another layer of precision into ADCs.
We know, it's a mouthful of geek chic, but trust us, this is the kind of sciencing that makes pharmaceutical breakthroughs look like child's play!
Brand & Identity
Crafting Lytica's branding, we took a leaf from the book of life itself—the DNA spiral. Highly cherished by Lytica's founder, we aimed for the sweet spot—an overhead glimpse of DNA, keeping it symbolically uncluttered.
Did we just make DNA cool again?
